I recently asked a room of experienced marketers how they thought social media marketing could assist their SEO efforts. The answers were more or less what I had expected to hear. Social media helps foster relationships, which in turn helps build links and improves rankings.
Social media aids in public relations, as a distribution channel and a means of generating easy online buzz. Social sharing provides a form of social proof, giving greater credibility and trustworthiness to your content.
Brands can rank for their social networking profiles and receive greater visibility within the SERP.
While these are all true, let’s focus on how link building on social platforms can help unite a brand’s social media marketing and SEO efforts.
At the most basic level, social networking sites provide an easy way to share and distribute your message. If the content is seen by the right people, it can lead to new backlinks.
In fact, there are measurable correlations between social shares and backlinks that demonstrate that social media can help with backlink acquisition. Let’s explore this integration across social platforms.
Social media aids in public relations, as a distribution channel and a means of generating easy online buzz. Social sharing provides a form of social proof, giving greater credibility and trustworthiness to your content.
Brands can rank for their social networking profiles and receive greater visibility within the SERP.
While these are all true, let’s focus on how link building on social platforms can help unite a brand’s social media marketing and SEO efforts.
At the most basic level, social networking sites provide an easy way to share and distribute your message. If the content is seen by the right people, it can lead to new backlinks.
In fact, there are measurable correlations between social shares and backlinks that demonstrate that social media can help with backlink acquisition. Let’s explore this integration across social platforms.
Link Building with Google+
Google+ has an excellent infrastructure for finding link opportunities and organizing those linking prospects for outreach; it even includes an integrated messaging system for actually getting in touch with these people.
Prospecting
There are lots of ways to find linking opportunities on Google+. For example, using Google search, you can find a journalist by publication with an advanced search operator such as site:plus.google.com inurl:about “contributor to” mashable.com
Alternatively, you can use the “find people” section on Google+ and search with the “find coworkers” function. In the “company name” field, insert the name of a publication.
Organizing Link Building
You can use Google+ Circles to organize and segment outreach lists.
I typically have a Circle for journalists by publication, a Circle for prospects who wrote about similar subject matter, and a Circle for bloggers with whom I have had past successes building links
Read Full Article Here: How to Leverage Social Media for SEO: Link Building
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